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July 10, 2023   
 
Financial Advisors Need More Clarity Around Their Future 
  
The number one thing advisors are looking for is clarity about their business for their future. They have a good sense of where they are going, but then face the challenge of achieving their goals because they seem to change, as the industry changes. With all of the regulatory, technology and product pricing changes, it is no wonder that advisors need a deeper sense of clarity around their future. 
  
How Do You Get More Clarity? 
  
Let’s start by examining a simple list of your business goals. Just for fun, take this simple checklist below, and check off the goals you want to accomplish in your financial advisory practice this year. 
  
Goals-Based Business Planning 
  
 
____ Lifestyle - work-life balance more time off in the next 12 months  
____ Growth -Ideal client acquisition acquire more HNW clients 
____ Value- Ideal service processes – Deliver more value 
  
  
What is your main driver for the next quarter? is it growth, value or lifestyle? It would be great to have all three in balance, but prioritize which one is first?  
  
Next, look at the list below and check off what you would like to accomplish in the next quarter, and prioritize it to the top 3 -4 items on the list.  
  
Financial Advisor Practice Management Program (c)  
  
Clarity 
___ Business plan on paper – your vision and values 
___ Business model – ideal focus – Big goal 
___ Data- KPI’s and or benchmarking – key practice data 
___ 4 DX 4 disciplines of execution 
___ Long-term goals  
___ Transition plan 
 
____ Segment – More time with ideal clients 
____ Time management – work on business more 
____ Valuation know the value and how to increase 
  
Growth  
____ Marketing and branding – Creating a clear value promise 
____ Delegate – Team to do more / outsourcing 
____ Ideal client path now and future 
____ Marketing plan and marketing calendar
 
____ Value promise 
____ Strategic partners COI network  
____Target marketing fusion marketing  
____ Conversations – Practice critical conversations with ideal clients and master 
  
____ Career – education / courses 
____ Leadership – Firm or industry leadership roles 
___ Less transactional clients 
___ More revenue per client 
___ Build a deeper Client acquisition process 
  
Value added processes 
___ Build a stronger Ideal client experience process 
___ Implement Better technology 
___ Delegate more and hire more staff support 
___ Get better support from strategic partners   
___ finally complete a Succession plan in writing and file it away 
___ Build better processes  
___ Segment clients and prospects  
___ Travel for business – attend conferences 
  
Team processes 
____ Hiring – Expanding team / associates partners 
____ Communications Become a thought leader 
____ Team processes  
____ Team path - 
____ Organizational  chart today and future 
____ Staff value promise - mission vision values and goals  
____ Career path for each team member  
____ Team training path  
____ Leadership and culture 
 
  
 
How many goals do you have for you and your advisory practice? Most advisors I speak to, their goals have changed in the last 3 years. Have your goals changed? Maybe it’s time to update your business goals. 
  
Practice Management Can Help Your Financial Advisory Practice 
  
The average advisor has 6 or more business goals. That is where practice management comes in. Speak to a practice management expert, branch manager, mentor, or coach to help you benchmark your practice so you know where you stand. Then prioritize your business goals, and help you implement strategies to accomplish your business goals. Take this simple checklist, print it out, and the next time you have time to work on your business, use this list as a guide. Share it with your team, your spouse, and other advisors, to help you. Go for it and remember what Albert Einstein said “ The only source of knowledge is experience”. Find someone to help you who has the experience to help you achieve your goals in this great industry. 
  
 
 
How about your goals for your practice in 2023? Our Practice management checklist or fee audit checklist  
While each financial advisor's practice may have a different approach, advisors need to understand where their practice needs help, and will they get the right help for the right part of their practice. What areas does your practice need help with? Get a copy of our updated 21-page “Comprehensive Practice Management Strategies checklist” by going to our website 
https://www.advisorpracticemanagement.com/about-us or clicking here  
https://practicemanagement.getresponsepages.com/ 
Become a “Future ready Advisor” get our 21-page technology checklist here https://technology-checklist.getresponsepages.com/  
Let’s Talk 
Contact us to help get clarity around your goals on paper, and having the goals conversation by contacting grant at grant@ghicks.com or click on the link to set up a no-obligation 20-minute discussion https://my.timetrade.com/book/JMTNJ regardless if we work together, let’s have a chat and listen to your biggest practice management concerns to help you get clarity around your future business. 
Grant Hicks, CIM, is President of Advisor Practice Management and co-author of “Guerrilla Marketing For Financial Advisors” 1st and 2nd editions. www.advisorpracticemanagement.com for speaking, workshops or coaching, contact Grant at grant@ghicks.com Grants combined financial advisor clients manage over 5 billion AUM, and earn over $50 million dollars combined!  
 
Enthusiastically yours, 
 Grant Hicks, CIM, President Advisor Practice Management www.advisorpracticemanagement.com
  Suite 1625-246 Stewart Green, SW Calgary, Alberta  T3H 3C8 Cell 403 970 8895 Email grant@ghicks.com    
PS Where do you want to be in 3 years? 
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