July 31, 2019

A process for favorable introductions from COI's 

How do I acquire more ideal clients starting today?
What is the best process to find them?
What is a simple way to implement immediately to grow my business?

Monday morning when you go to your calendar and you don’t see a lot of potential new ideal clients, what do you do? I would start by setting up appointments with some of your ideal clients, either for a progress update meeting or for a coffee. The goal here is to help people in other areas of their lives and become the "coordinator" and meet new centers of influence.

How many centers of influence do you work with for favorable introductions or give you referrals? Do they know how to do favorable introductions and have a process? This may be an opportunity! Would you like more? In your progress update meetings, ask your clients about their team, which I call the magic six. Find your best centers of influence through your best clients.

The Magic Six:

1. Accountant
2. Lawyer
3. Realtor ( including commercial realtor) 
4. Mortgage broker 
5. Insurance agency and
6. Banker or other. Other could include bookkeepers, commercial realtor, mortgage or insurance agencies, business brokers and certified business valuators. If you work in the high net worth space, then you will need tax lawyers, private client lawyers, actuaries, trust professionals, concierge medical professionals, philanthropy experts, tax governance experts, and international tax people.

Your CRM is a critical part of the process.

The magic six strategy works this way. Every client you have in your contact manager (CRM system) should have the names of six people who they work with related to their financial future. These are key business relationships that every person has.

You can tackle the magic six in two different ways. First ask your assistant or receptionist to fill in the magic six when they come into your office, or alternatively, ask your clients about these people when you do your next financial review. Either way, you are discussing referrals. If the client does not have six business contacts (which they should, hey everyone needs a good tax advisor), then you have the ability to give out referrals in those missing areas. If you get the names of six new people, then you can ask the client if they would refer them and if they think they are excellent professionals.

Two things will happen, first, if they say they are excellent professionals, then you can call those professionals, introduce yourself and say, I am always looking for excellent professionals to refer my clients to. You got their name from a mutual client. Any professional will want to meet with you if it is a mutual client, otherwise, jeopardize the relationship. Or second, the client says they are not happy with that service from that professional and it gives you an opportunity to provide a referral to help serve that client better. Either way, you are discussing referrals and that is a good time to use your favorable introduction talk or referral talk (which you should have and know stone cold).
Having a team of professionals behind you makes you look increasingly valuable to a client with large investment, estate, or tax problems. Build a network of professionals to help your client’s overall financial plan. Have a list handy to give to clients, and market your services and education to these professionals.

Give referrals and you shall receive.

If you are giving out or getting 6 names at every client meeting, there are a lot of people to connect with to give and get favorable introductions from. Turn 20 top clients into 120 people to give or get centers of influence contacts. Have a process and use privacy rules to collect and share the information.

Benefits of creating your network of professionals

• To help your clients’ overall comprehensive financial planning and advice needs and gain referrals by referring your clients to your external team of professionals

• To gain years of valuable advice and knowledge by building a team of professionals
• To make yourself more referable

If you meet with 5 ideal clients next week and ask them about the magic six, that is 30 potential centers of influence to meet, have a coffee with and possible favorable introductions or referrals. Always find your best centers of influence through your clients and keep a record of them on your CRM. Why not have a team of 10, 20, 30 centers of influence to give and get referrals from. Make it a rule of thumb that you try to give out one referral per day. You are filling in six people in your network for every client. There should be at least one potential referral and one potential center of influence to meet! That can add up to a lot of referrals in one year! You also want to teach your centers of influence on how they can build a similar network.

Show your centers of influence your value promise process

The most interesting thing happened to me when I shared my value promise document and case studies of some of my top clients to a group of centers of influence. I wanted to showcase our value. I invited a dozen centers of influence to a luncheon. At the end of the luncheon, five of the twelve centers of influence came up to me and wanted to become my client. That was not the goal, it was better than the goal which was to build a referral team.
Next Monday ask for the magic six from your ideal clients. It is a process and the top advisors always have a process. The easiest way to make it a process is to put "our network" discussion on your agenda with clients and have a worksheet attached called, "The network worksheet" with the six fields listed. Now you have a simple yet, executable process. Learn the questions to ask, and how to interview your network by joining me on my webinar next week on building a successful COI network.

If you would like to build your COI network of professionals faster, join us for a webinar on Thursday, August 8th at 1 PM EST to register click here:  https://zoom.us/webinar/register/5115644974237/WN__JJPIhnPQ1aF3ogGbQCI2g

For more practice management strategies check out my latest book or get a FREE 50-page preview and practice management checklist http://freebookpreview.getresponsepages.com/

 Advisor Practice Management’s goal 

“ Helping Financial Advisors take action, to create 10,000 comprehensive financial and investment plans for their clients”.  Ask your clients and prospects this question " What does a comprehensive financial and investment plan mean to you?  

Let’s work on your business together. Email us for your copy of our "Exclusive prospecting strategy checklist, or fee audit guide" to acquiring more ideal clients. Email grant@ghicks.com  

Enthusiastically yours,

Grant Hicks, CIM, President
Advisor Practice Management
www.advisorpracticemanagement.com

Suite 1625-246 Stewart Green, SW
Calgary, Alberta  T3H 3C8
Cell 403 970 8895
Email grant@ghicks.com   

PS Where do you want to be in 3 years?

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