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 April 5, 2021
How are you going to add more value to your ideal clients and prospects in 2021?
"The more value you give, the more valuable you become" Grant Hicks, CIM. I truly believe that if you want to earn more as a financial advisor, you must deliver more value. I ask advisors I meet at conferences I speak at all the time, what value did you add last year to your ideal clients? What value are you going to add this year to your ideal clients and prospects? As Albert Einstein said" Doing the same thing over and over and expecting different results is the definition of insanity. Here is an idea. Ask people this question. What is the probability of success that your estate will happen the way you want? Is it 60%, or 70% or 80%? Would you like to know? We have a process that can help you determine the probability of your family to inherit your estate. Would that be valuable to you? Introducing the Willing Wisdom Index™
A conversation-starting, relationship-building,client-engagement tool like no other.
3 Reasons why Tom Deans created the Willing Wisdom Index™
Reason #1
The state of estate planning is appalling, but an opportunity of epic proportions for the best and brightest advisors.
137 million North American adults do not have a will. This is not good, especially when you consider that we are now leaving more wealth than ever before – $2 billion per day in the US and $205 million per day in Canada. It’s not cost that’s preventing people from moving forward with their estate plans – wills have been a race to the bottom in terms of quality and price. You can now get a will kit for as little as $19.95. It should come as no surprise that estate litigation remains one of the fastest-growing areas of the law. Advisors who start conversations about estate planning will quickly differentiate themselves from their competitors.
Reason #2
The industry needs a tool to help extraordinary advisors change lives and earn more money …way more.
It’s clear that financial advisors are the key to inspiring family conversations about aging, late-in-life care and well-considered, well-communicated estate plans. We all know there are exceptional advisors who deliver comprehensive estate planning services and others who just say they do. So with the help of one of the world’s leading software design firms, we created a tool that makes it easy for clients to spot the difference. The Willing Wisdom Index™ was created as a wedge tool to help advisors begin conversations with HNW individuals over the age of 50. The conversations focus on estate plans and the gaps revealed by the Willing Wisdom Index.™ Most of all, the Willing Wisdom Index™ was created as a predictive tool that evokes curiosity, interest and conversation around a subject that many advisors and clients find difficult to discuss. Advisors who use the Willing Wisdom Index™ have virtually no competition.
Reason #3
The best advisors need tools to begin new conversations and reignite relationships that have stalled — conversations that many advisors simply avoid.
Adding real value to client relationships means educating clients in areas of their financial life that are emotionally complex and technically confusing. And there is no area of personal finance more complex, confusing and neglected than estate planning (the 137 million people without wills are living proof). In an era of automated investing, estate planning remains the single most overlooked opportunity for advisors to add value to client relationships. So, we’ve made it easier and more engaging.
“Whether starting a new conversation or following up on a stalled relationship, the Willing Wisdom Index™ is a low-cost engagement tool that reveals estate planning gaps for clients and prospects in as little as 9 minutes.”
Our research shows that HNW individuals over age 50 with more than $1 million in investible assets are receiving some of the lowest Willing Wisdom Index™ results – on average, 45 out of 100. These HNW clients are professionals and business owners who are unaccustomed to receiving failing grades. They are quick to ask, “What estate planning support is my advisor offering me?”
We call this game, set, wedge – the advisor who shared the Willing Wisdom Index™ resource is through the door and starting a powerful conversation.
Value add to ideal clients and ideal prospects in 2021
As a practice management coach, I wanted to share this great tool to add value to your ideal clients and prospects. Below is a link to a sample of everything you would receive when you subscribe to the Willing Wisdom Index — including a sample Willing Wisdom Index Report.
If you have a few minutes and want to demo this tool, simply click on my link: http://tinyurl.com/yxnvxcda
If you want to begin sharing this tool with your clients and prospects reply to me at grant@ghicks.com and enter “More Information Please" in the Subject Line —that’s it.
PS The inheritance market is the greatest source of new client capital and one of the most overlooked markets by advisors. How big an opportunity is this? Every day more than $205 million is inherited in Canada [$2.8 Billion in the US].
How about your goals for your practice in 2021? Our Practice management checklist or fee
audit checklist
While each financial advisor's practice may have a different approach, advisors need to
understand where their practice needs help, and will they get the right help for the right part of
their practice. What areas does your practice need help with? Get a copy of our updated 21-
page “Comprehensive Practice Management Strategies checklist” by going to our
website https://www.advisorpracticemanagement.com/about-us or clicking
here https://practicemanagement.getresponsepages.com/
Fee audit checklist for ideal prospects, click here https://feeaudit.getresponsepages.com/
Call me
Contact us to help get clarity around your goals on paper, and having the goals conversation by
contacting grant at grant@ghicks.com or click on the link to set up no-obligation 20-minute
discussion https://my.timetrade.com/book/JMTNJ regardless if we work together, let’s have a
chat and listen to your biggest practice management concerns to help you get clarity around
your future business.
Grant Hicks, CIM, is President of Advisor Practice Management and co-author of “Guerrilla
Marketing For Financial Advisors” 1st and 2nd edition. www.advisorpracticemanagement.com
for speaking, workshops or coaching, contact Grant at grant@ghicks.com Grants combined
financial advisor clients manage over 4 billion AUM , and earn over $40 million dollars
combined!
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